Job Title: Group Marketing Manager – UK & Ireland

Location: Newcastle Head Office – Monday – Friday - Full Time. Reporting To: Senior Leadership Team

Would you like to be part of something amazing?

Northland Properties is seeking a driven and enthusiastic Group Marketing Manager to support its growing UK & Ireland portfolio. Since expanding from Canada in 2011, the company now operates hotels, a resort, and restaurants across key locations, with continued growth planned. We now operate hotels, a resort, restaurants and bars in Newcastle upon Tyne, London Gatwick, Aberdeen, Glasgow, Sheffield and Portmarnock, near Dublin. Northland Properties United Kingdom & Ireland will soon expand further into Scotland with the planned opening of Sandman Signature Edinburgh Airport Hotel.

Based in Newcastle, this role supports senior leadership and operational teams across all marketing initiatives. The ideal candidate has a strong marketing background-preferably in hospitality-and excels in communications, content, and digital strategy.

This is a great opportunity for a creative, data-driven professional who is passionate about marketing and ready to take full ownership of the Marketing function.

This role is perfect for an energetic, creative and data driven individual who will own and be accountable for the Marketing Department.

Job Purpose

The Group Marketing Manager is responsible for the strategic leadership, development, and execution of marketing activities across the UK & Ireland portfolio. This role ensures alignment with corporate brand standards, drives commercial performance, and supports operational teams through effective, data-driven marketing initiatives.

The position oversees all aspects of marketing including brand management, digital presence, campaign development, public relations, and stakeholder engagement, while maintaining consistency with Northland Properties' global marketing strategy.

Key Responsibilities

Strategic & Leadership

• Lead and manage the UK & Ireland Marketing function and provide regular reporting on brand performance and campaign outcomes to senior leadership.
• Develop and implement long- and short-term marketing strategies aligned with business objectives and oversee development and execution of marketing campaigns across all channels
• Establish and monitor key performance indicators to measure marketing effectiveness

Brand & Campaign Management

• Approve all marketing collateral and communications materials
• Ensure effective integration of digital, social, and traditional marketing channels

Digital & Communications

• Oversee website performance, digital marketing initiatives and enforce UK & Ireland social media guidelines.
• Manage content development including copywriting, press releases, internal communications and lead media relations and journalist engagement.

Budget & Performance Management

• Develop and manage the annual marketing budget while monitoring marketing spend.
• Analyze campaign performance and marketing data to inform strategy and monthly reporting.

Stakeholder & Relationship Management

• Manage relationships with external agencies and suppliers
• Collaborate with Canadian marketing, digital, and content teams

Operational Support

• Provide marketing support to operational teams across all UK & Ireland properties and travel as required to support business needs.
• Support crisis management and reputation management activities.
• Oversee internal communications initiatives
• Core Competencies
• Strategic Orientation
• Leadership & Accountability
• Commercial Acumen
• Analytical Thinking
• Communication
• Relationship Management
• Planning & Organization
• Adaptability & Problem Solving

Qualifications & Experience

• Degree in Marketing, Public Relations, Digital Communications, or related field (or equivalent experience)
• Demonstrated experience in a marketing leadership role
• Experience within the hospitality sector preferred
• Strong experience in digital marketing, social media management, and campaign delivery
• Proficiency in marketing analytics and reporting tools
• Experience in copywriting and content development
• Website management experience

Additional Requirements

• Ability to travel across UK & Ireland as required
• Experience managing budgets and external agencies
• Familiarity with brand governance and compliance processes

Compensation & Benefits

• Salary commensurate with experience
• Competitive holiday allowance plus bank holidays
• Contributory pension scheme
• Employee accommodation, dining discounts, and additional benefits

SUMMATION:

Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required.

You must be legally entitled to work in UK to apply.

**Applications will not be accepted via email or in person.

**We thank all applicants for their interest in Career opportunities with The Sandman Hotel Group, however, only those applicants we wish to interview will receive a reply to their application.**

**ABSOLUTELY NO PHONE CALLS PLEASE**