Industry Insights

Marketing Tips For Your E-Commerce Business

By: Guest Author
Jun 16, 2021 • 5 min read

Running an E-Commerce Business? Let’s Talk Marketing.

People are increasingly using the internet to find the products and services they require. As a result, even for small companies, e-commerce is more vital than ever. It isn’t enough to simply have an online store. To get the most out of your e-commerce sales, you need to optimize your website and marketing. If you don’t, your company will never attain its full potential. Here’s everything you need to know about e-commerce strategy, plus useful marketing techniques to boost your e-commerce business.

running e-commerce business

Importance of e-commerce for your business

While physical stores still have their place, most people expect to be able to find what they need online. In fact, many people are willing to do all of their shopping online. As a result, if you don’t have an e-commerce business, you’re losing a lot of sales.

Here are a few more reasons to consider moving into e-commerce:

Expand your customer base

Having an online store allows you to reach a whole new audience with your products. It also eliminates geographical barriers, allowing you to conduct business with people who are not in your area.

It’s now easier than it’s ever been

Starting your own online store is quite simple, thanks to eCommerce platforms. You can also offer your products on well-known platforms like Amazon and eBay, allowing you to benefit from their large volumes of traffic.

Increase sales

You’ll be able to swiftly enhance your sales and earnings by reaching out to more customers and letting people buy from you 24 hours a day, seven days a week.

As you can see, there’s no reason why you shouldn’t be selling online. Let’s look at some strategies for increasing your e-commerce sales.

running e-commerce business

How can you increase e-commerce business sales?

Creating an internet store is the same as creating a physical store. You can’t just launch a new website and expect huge traffic. You must publicize your brand and ensure that customers have a pleasant purchasing experience.

To get you started, here are the best e-commerce marketing tips.

Use personalization

Companies who use personalization report a 6-10% increase in sales. Personalization entails discovering ways to cater to individuals within your existing marketing materials; it entails adapting your outputs to match the specific needs of your target audience.

This can take the form of including a prospect’s name in the subject line of an email, suggesting information or products based on a visitor’s behavior, or even displaying smart content on a webpage when a user returns or has progressed through the buyer’s journey.

Personalization may help consumers move faster through the buyer’s journey by putting what they need right in front of them, making it simple for them to do their desired action, which is to make a purchase.

Use user-generated content

What if your customers could market for you for free? User-generated content, or UGC, is exactly that. It’s all about figuring out how to get your customers to advertise and share your company.

This benefits you in two ways: 

  • It increases traffic to your e-commerce business, 
  •  It allows you to establish a genuine following of people who are interested in what you have to offer.

Here are a few ideas for promoting UGC:

  • Customers participate in competitions to win prizes by presenting your product in some; way.
  • Customers can leave feedback on your goods on review sites;
  • Hashtags on social networks, where individuals submit content with a branded hashtag.

running e-commerce business

Create a customer loyalty program

A long-term customer is a loyal customer, and who doesn’t want that? Through appropriate offers and discounts, a loyalty program incentivizes a consumer to continue doing business with you. Building a client loyalty program requires time and effort, but it pays off in terms of repeat business, user-generated content (UGC), referrals, and retention.

When creating a loyalty program for your e-commerce company, there are a few things to keep in mind. Consider broadening the methods in which customers can demonstrate loyalty, such as repeat purchases, social media mentions, or sharing your content. Consider how you’ll reward their loyalty, whether it’s with points, discount codes, or special bonuses.

Also, don’t forget to use expense management software – it can handle a range of accounting tasks, including expense management and invoicing, which will help to manage your organization’s expenses better.

Word-of-mouth marketing

One of the most effective marketing methods available is word-of-mouth marketing. It’s based on the idea that people prefer guidance from people who are similar to them. As consumers become more distrustful of organizations’ marketing practices, the importance of word-of-mouth marketing in your company becomes more evident.

While delivering a wonderful customer experience might help this happen naturally, you can also encourage and even develop types of WOMM that are just as beneficial.

E-commerce business reviews

Because reviews include mentions of your product, they can act as marketing tools for you, and they can even sell your goods for you. Encourage clients to give reviews in any way you can. Post-purchase email can be a fantastic place to start.

running e-commerce business

Referral marketing

A referral occurs when customers ask their friends, family, and coworkers to buy from you. Sure, if customers like your product, this will happen spontaneously, but you can make it happen more frequently by implementing a referral program.

Simply encourage your customers to recommend others in exchange for anything of value (e.g., a discount, money, or a free gift), which you can provide to either your new or existing customers or both.

Influencer marketing

Influencers are well-known non-celebrity persons who have a huge following on social media or blogs and can influence their audience’s purchasing decisions. This is why planning for the influencer marketing strategy has become an important component of marketing today. They have a niche and a target audience, and they are now seen as more trustworthy than celebrities by many.

Influencers, unlike viral celebrities, have a reputation and an audience (often young), so it’s critical to find the ones who are a good fit for what you’re marketing. Forming a mutually beneficial relationship with the proper influencers will inevitably earn you their audience’s trust.

Product giveaways, discount coupons, affiliate links, launch parties, exclusive collections, and meet-and-greets are just a few of the most frequent techniques that e-commerce companies have identified as viable, entertaining, and promotional enough to invest in, depending on budget.

Video marketing when running an e-commerce business 

Here are some tips to consider while making a video marketing strategy for your e-commerce business.

People enjoy being entertained, so making e-commerce entertaining videos can help them be shared and even go viral.

Creating an amusing video takes some ingenuity, but it can be a great way to increase brand awareness and, as a result, increase sales.

Interactive video commercials are still relatively new. You may not have seen many. However, as more companies become aware of their value, they are expected to gain in popularity.

Businesses may use video to collaborate with influencers to reach niche audiences. Influencer collaborations can be a successful way to contact potential customers because influencers have already established a reputation and trust with their audience.

People frequently share emotional content. It’s also a perfect method to establish a strong brand image.

Using video for product demos or to present things more clearly is one of the simplest ways to increase sales. Videos with numerous viewpoints and close-ups of products can help people comprehend what they’re buying, which can lead to higher sales conversions.

Live chats

You can have a live person ready to interact with potential consumers that visit your store, depending on the size of your business.

Whether you use a bot or a human, live chat will be especially useful while customers are browsing your store and need immediate answers, as well as during the checkout process to address any objections that may arise.

running e-commerce business

Mitigate shopping cart abandonment

The following are some strategies for reducing shopping cart abandonment:

  • Guarantees of money back;
  • A simple and straightforward return policy;
  • Options for superior delivery;
  • Immediate customer service.

Create a responsive and mobile-friendly website design

A responsive design should be a part of your e-commerce strategy. Your e-commerce marketing tactics must be easily manageable from any device (e.g., laptop, smartphone, iPad, or tablet).

Your content must be easy to read and navigate for all consumers. People are always on the go, and accessing websites and viewing e-commerce marketing materials via a variety of devices from a variety of locations must be easy and fun.


Online selling can help you reach out to new clients and tap into industries you weren’t aware existed. It may seem intimidating at first, but if you follow the tips above, you’ll be making a lot of money running your e-commerce business in no time. 

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