The challenge
Applebee's franchisees were over-reliant on Indeed for non-management hiring, paying $5.85 per application and $174 per hire. The high volume of low-quality applicants made the process costly and inefficient.
The solution
By redirecting spend to JobGet's platform, Applebee's achieved dramatically lower CPA ($1.64) and CPH ($80.72), with a more efficient funnel delivering better-matched candidates.
Side-by-side comparison
| Metric | Indeed | JobGet | Improvement |
|---|---|---|---|
| Cost per Application (CPA) | $5.85 | $1.64 | 3.6x cheaper |
| Cost per Hire (CPH) | $174.05 | $80.72 | 2.2x cheaper |
| Applications per Hire | 85 apps | 26 apps | 69% more efficient |
Redirecting spend from Indeed to JobGet saved Applebee's ~$7,200
or produced ~89 additional hires at the exact same cost.
