Description Sr. Manager, Paid Social Marketing Location: Dallas, TX 75248 (Hybrid schedule, onsite 2 days per week) Duration: 3-month Contract to Hire We are seeking a Sr. Manager, Paid Social Marketing to lead and optimize multi-platform paid social campaigns in a fast-paced agency environment. This role is hands-on and strategic, with responsibility for campaign performance, optimization, and mentorship of junior team members. The ideal candidate is highly analytical, platform-savvy, and energized by driving measurable results through paid media. Key Responsibilities: - Lead and optimize paid social campaigns across major platforms, ensuring timely, cost-effective delivery aligned to performance KPIs. - Mentor and support 1-2 paid social managers, providing guidance on strategy, execution, and optimization best practices. - Execute and oversee campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Reddit, Pinterest, Snapchat, and X (formerly Twitter). - Apply advanced audience segmentation, bidding strategies, and platform-specific optimization techniques to scale performance. - Monitor campaign performance, analyze data, and implement strategic adjustments to maximize ROI. - Conduct audience research and segmentation in partnership with strategy teams to inform targeting and creative direction. - Ensure campaigns are delivered on time, within budget, and aligned with client expectations. - Provide regular updates, insights, and recommendations to client-facing teams and internal stakeholders. - Collaborate cross-functionally with strategy, client experience, and business intelligence teams to ensure cohesive execution. - Analyze performance data to extract actionable insights and clearly connect results to client goals. - Stay informed on platform updates, industry trends, and emerging paid social technologies. Requirements Top Must-Haves: - Extensive hands-on experience managing and optimizing paid social campaigns across multiple platforms. - Strong analytical skills with the ability to translate performance data into actionable insights and recommendations. - Proven ability to lead, optimize, and deliver performance-driven paid media campaigns in a fast-paced environment. What You'll Need to Succeed: - 5+ years of experience managing paid social campaigns across major platforms with a strong performance track record. - Deep hands-on experience with Meta, TikTok, Snapchat, LinkedIn, Reddit, Pinterest, and X, including campaign setup, optimization, and reporting. - Strong communication and interpersonal skills, with experience mentoring team members and collaborating cross-functionally. - Advanced proficiency in platform analytics, optimization techniques, and performance measurement. - Detail-oriented with strong organizational, problem-solving, and prioritization skills. - Proactive, results-driven mindset with a passion for exceeding client expectations. - Ability to thrive in a fast-paced agency environment and adapt to shifting priorities. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .