Job Description We are seeking an experienced and visionary Chief Marketing Officer to lead and manage our marketing department. The CMO will be responsible for developing and executing comprehensive digital advertising strategies to optimize spend and conversions, drive attendee registrations, generate revenue growth, and ensure the overall success of our marketing initiatives. This role requires a dynamic leader with at least 15 years in digital advertising and a strong background in marketing, strategy, analytics and leadership. The CMO will ensure that the company launches new avenues of growth and business lines. Key Responsibilities: Digital Marketing and Analytics: - Research best practices, strategize and oversee the development and implementation of digital marketing strategies, including paid social, search, email marketing and SEO. - Utilize data analytics and marketing metrics to measure the effectiveness of campaigns and initiatives, making data-driven decisions to optimize performance. -Develop and implement conversion rate optimization strategies. Strategic Planning and Execution: - Create marketing strategies aligned with the company's overall goals and objectives. - Oversee the creation and execution of marketing plans, campaigns, and initiatives to increase conversions. - Monitor and analyze campaign results, competitive landscape and identify opportunities for growth. Team Leadership: - Lead and grow the current marketing team, fostering a culture of creativity and innovation. - Set clear performance expectations, provide regular feedback, and conduct performance reviews to ensure team members achieve their potential. We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements Qualifications: - Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience (15+ years) in a senior digital advertising role, with a track record of success in developing and executing campaign strategies. - Strong leadership and team management skills, with the ability to inspire and motivate a diverse team. - Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies. - Exceptional communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders. - Creative thinking and problem-solving abilities, with a keen eye for detail and a passion for innovation. -Traditional advertising experience not required. Branding and product experience not required. null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.