Description SEO Strategy Lead - Digital Growth & Optimization Location: Metro Detroit, Michigan Type: Full-Time Salary Range: $67,000 - $84,000 About the Role A fast-growing digital organization is seeking a results-driven SEO Strategy Lead to take ownership of organic search performance across a portfolio of marketing websites. This role is ideal for a strategic thinker who thrives on data, collaboration, and staying ahead of search engine trends. You'll work cross-functionally with content, web, and media teams to shape and execute a unified SEO strategy that drives visibility, engagement, and conversion. If you're passionate about search, love solving complex problems, and want to make a measurable impact, we want to hear from you. What You'll Do Design and implement comprehensive SEO strategies aligned with business goals Collaborate with internal teams and external partners to optimize site structure, content, and performance Lead keyword research, content planning, and technical audits Monitor and report on SEO KPIs including traffic, rankings, and conversions Stay current on algorithm updates and industry trends to maintain a competitive edge Guide and mentor junior SEO team members Partner with paid and social media teams to ensure integrated digital campaigns What You Bring 5+ years of hands-on SEO experience, ideally in a fast-paced or enterprise environment Strong command of SEO tools (e.g., Google Search Console, GA4, BrightEdge, Moz) Working knowledge of HTML, CSS, and JavaScript Advanced Excel skills and comfort working with large datasets Ability to translate data into actionable insights and communicate them clearly Experience collaborating with cross-functional teams and external vendors Bonus: SEO certifications or agency background Opportunity to lead SEO strategy for a high-impact digital brand Collaborative, inclusive culture that values innovation and initiative Competitive salary and benefits package Room for growth and leadership Requirements AB Testing, Off-Page Seo, On-Page SEO, Search Engines, Search Engine Ranking, Internet Search Engines, Keyword Research, Google Analytics, Google Analytics 4 (GA4), Google AdWords, Google Search Console, Google Search, SEO, SEM Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .