Description We are looking for an experienced Public Relations Consultant to support the strategic launch of a new beauty and wellness brand. This contract position is based in Orlando, Florida, and offers the opportunity to shape the public image of an innovative product line. The ideal candidate will bring expertise in media relations, press release development, and grassroots promotional strategies. Responsibilities: - Develop and execute public relations strategies to successfully introduce the brand to the market. - Review and refine existing press releases to ensure accuracy and impact. - Build relationships with media outlets to secure coverage and award submissions. - Identify and implement grassroots strategies, such as blogger events, to generate buzz. - Collaborate with the brand manager to align PR efforts with digital media and broader marketing activations. - Provide recommendations for penetrating the market without relying on mass distribution. - Assist in promoting products through direct-to-consumer (DTC) channels, including Amazon. - Offer insights into the beauty and wellness industry, particularly in science-driven products. - Analyze gaps in marketing and PR strategies and propose actionable solutions. - Monitor the effectiveness of PR campaigns and adjust tactics as needed. Requirements - Proven experience in public relations, particularly within the beauty or wellness industry. - Strong knowledge of media relations and press release development. - Familiarity with direct-to-consumer (DTC) strategies, including e-commerce platforms like Amazon. - Ability to create and execute grassroots marketing campaigns. - Understanding of science-focused beauty products and vitamin supplements. - Demonstrated success in securing media coverage and award submissions. - Excellent communication and interpersonal skills. - Ability to work effectively in a fast-paced and budget-conscious environment. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .