**Summary:** The Product Marketing Manager will serve as the consumer advocate, driving cohesive and strategic storytelling across our product funnel. This role demands leadership skills to facilitate effective cross-functional collaboration in developing comprehensive marketing plans. **Required Skills:** Integrated Marketing Manager, Wearables Responsibilities: 1. You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle 2. Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support a roadmap 3. Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting 4. Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries 5. Create briefs to reach our target audiences and achieve business goals 6. Craft value propositions and messaging frameworks that are all fueled from audience insights to capture new customers and sustain existing relationships 7. Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management 8. Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas **Minimum Qualifications:** Minimum Qualifications: 9. 10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a broad media mix that delivers measurable brand and business results 10. Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans 11. Demonstrated experience working with media and creative agencies 12. Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams 13. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact 14. Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies 15. Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds 16. Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies **Preferred Qualifications:** Preferred Qualifications: 17. Experience in luxury consumer product categories and brands such as consumer technology, wearables, or leading consumer brands 18. E-commerce and retail experience, preferably in consumer electronics 19. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact 20. Experience driving Go-To-Market in electronics category 21. Experience and knowledge about wide ranging environment, social and business landscapes 22. Proven track record in managing and growing high-value partnerships in the luxury or premium sector **Public Compensation:** $150,000/year to $211,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.