Description We are looking for a creative and versatile Content Writer to join our client's team in East Lansing, Michigan. This long-term contract position is ideal for someone who is looking to jump start their career in content marketing, someone who excels at developing engaging and impactful content across various platforms, while also refining messaging strategies. The role requires a mix of writing expertise and multimedia adaptability, with opportunities to contribute to visual and video content creation. If you are a Digital Content Specialist with 1-2 years of experience in multimedia content creation, apply today! Responsibilities: - Transform existing materials, such as blog posts, into dynamic video scripts, LinkedIn posts, or other formats tailored for different platforms. - Write and organize newsletters to keep customers informed, ensuring consistency and high-quality communication. - Develop social media copy for platforms like LinkedIn, Facebook, Instagram, TikTok, and YouTube, including descriptions and titles. - Review and edit content across social media, websites, and scripts for clarity, accuracy, and branding alignment. - Enhance readability and coherence of strategic documentation through revisions and improvements. - Utilize templates or basic visual tools to create visually appealing content, ensuring alignment with branding. - Collaborate on video projects, contributing to scripting and potentially recording key messages for social media. - Assist in refining marketing strategies and principles to improve content effectiveness and audience engagement. Requirements - Minimum of 3 years of experience in content strategy, creation, and editing. - Strong writing skills with the ability to adapt content for various formats and audiences. - Familiarity with social media platforms and best practices for content creation across LinkedIn, Facebook, Instagram, TikTok, and YouTube. - Basic understanding of video editing and willingness to learn and apply these skills. - Ability to review and edit written materials for clarity, correctness, and alignment with brand messaging. - Experience working with templates and basic visual design tools (graphic design expertise not required). - Knowledge of on-site SEO principles and their application in content. - Comfortable working onsite approximately once per month, except during January and July. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .