Description We are looking for an experienced Media Buyer to join our team in New York, New York. In this Contract to permanent position, you will manage and optimize media campaigns across multiple platforms, driving effective strategies that align with business objectives. The role requires a strong understanding of digital media planning, programmatic buying, and expertise in leveraging advertising tools to maximize results. Responsibilities: - Develop and execute comprehensive media buying strategies tailored to campaign objectives. - Monitor and optimize media performance to ensure maximum return on investment. - Collaborate with internal teams to align media plans with overall marketing strategies. - Manage programmatic buying processes, ensuring efficiency and accuracy. - Utilize digital platforms such as Facebook Ads to create and manage targeted campaigns. - Conduct market research to identify trends and opportunities within the media landscape. - Work closely with media agencies to negotiate contracts and secure favorable terms. - Prepare detailed reports on campaign performance, providing actionable insights. - Stay updated on industry developments and emerging media technologies to enhance strategies. Requirements - Proven experience in media buying and digital media planning. - Strong knowledge of programmatic buying and advertising platforms. - Expertise in managing campaigns on platforms like Facebook Ads. - Familiarity with tools and technologies used in digital media operations. - Ability to analyze performance data and translate insights into actionable strategies. - Exceptional communication and negotiation skills for agency and vendor management. - Solid understanding of market research and audience targeting methods. - Proficiency in preparing detailed performance reports and recommendations. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .