Job Summary

TCL is seeking a strategic, data-driven, and hands-on E-Commerce Marketing Manager to lead the development and execution of digital marketing and merchandising strategies across Amazon and other key e-commerce retail platforms. This role is responsible for driving sales performance, optimizing digital presence, and executing marketing campaigns that support product launches and ongoing channel growth.

The ideal candidate has deep experience managing Amazon Seller or Vendor Central accounts while also understanding how to activate full-funnel marketing strategies across a variety of digital retail partners (e.g., Walmart, Best Buy, Target). You will collaborate closely with Sales, Product, Creative, and external partners to drive traffic, maximize conversion, and grow e-commerce revenue.

Duties may include but are not limited to:

• E-Commerce Channel Marketing & Merchandising
  • Develop and execute channel-specific marketing strategies to drive traffic, conversion, and sales across Amazon and key retailer sites.
  • Manage product launches and seasonal campaigns in collaboration with Sales, Product Marketing, and Design teams.
  • Own digital merchandising across retailers: oversee product listings, assets, enhanced content, and rich media to ensure accuracy and brand consistency.
  • Work with external and internal creative teams to develop compelling product pages, landing pages, and promotional assets.
  • Monitor and optimize content using data from site audits, sales reports, and consumer behavior analytics.
• Amazon Marketing & Account Management
  
  • Lead day-to-day management of Amazon Seller or Vendor Central, ensuring strong operational execution, sales performance, and brand representation.
  • Execute and optimize Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) to drive discoverability and ROAS.
  • Maintain and enhance Amazon Brand Store and PDPs (titles, bullets, A+ Content) to improve SEO and conversion.
  • Monitor stock levels, Buy Box ownership, pricing, and customer reviews to protect sales and brand integrity.
  • Use tools like Amazon Brand Analytics, Helium 10, and Jungle Scout to inform decisions and performance reporting.
• Campaign Planning & Performance Analytics
  
  • Plan and execute digital marketing campaigns tailored to e-commerce retail partners, including paid media, promotional events, and seasonal initiatives.
  • Collaborate with retailers' advertising teams and internal stakeholders to maximize visibility and return on spend.
  • Track and analyze performance KPIs (traffic, conversion, sales, ad performance) and deliver actionable insights and recommendations.
• Retail Partner Engagement
  
  • Serve as a liaison between the brand and retail partner marketing teams to coordinate promotional opportunities, seasonal marketing calendars, and joint business plans.
  • Ensure consistency and excellence across all customer-facing brand and product touchpoints on retail platforms.

Qualifications/Requirements:

• Bachelor's degree in Marketing, Business, E-Commerce, or related field.
• 3-5+ years of experience in e-commerce marketing or account management, including Amazon.
• Proficient in Amazon Seller/Vendor Central, AMS, DSP, and retail content platforms like Syndigo or Sellpoints.
• Strong understanding of digital merchandising, content optimization, and online retail behavior.
• Experience with retail media platforms and digital ad campaign execution.
• Excellent communication and project management skills; proven ability to manage cross-functional initiatives.
• Highly analytical and comfortable using tools such as Excel, Google Analytics, Helium 10, or similar.
• Familiarity with Photoshop or CMS platforms (e.g., AEM) is a plus.
• Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.
• Passion for e-commerce and digital marketing trends; experience in the consumer electronics space is preferred.