Description We are looking for a highly motivated Lifecycle Marketing Manager to join our team in Miami, Florida. This contract-to-ongoing position offers an excellent opportunity to shape impactful marketing strategies that drive customer retention, brand loyalty, and revenue growth. Initially part-time, with 10-15 hours per week, the role has the potential to transition into an ongoing position within a few months. Responsibilities: - Develop and execute lifecycle marketing strategies to engage customers and foster long-term relationships. - Create and manage targeted email campaigns, ensuring timely and relevant messaging. - Analyze customer data to identify trends and opportunities for improving retention and satisfaction. - Oversee paid social and Google Ads campaigns to optimize performance and ROI. - Utilize Google Analytics to monitor campaign effectiveness and provide actionable insights. - Collaborate with creative teams to craft compelling content tailored to audience segments. - Implement strategies to enhance customer experiences and drive repeat purchases. - Monitor and refine marketing efforts based on feedback and performance metrics. - Provide regular reporting on campaign outcomes and key performance indicators. - Stay updated on industry trends and apply best practices to marketing initiatives. Requirements - Proven experience in digital marketing, with a focus on lifecycle marketing. - Proficiency in managing email campaigns and paid social media advertising. - Strong analytical skills and experience with tools like Google Analytics. - Knowledge of Google Ads and strategies for optimizing paid media. - Ability to interpret data and translate insights into actionable strategies. - Exceptional communication skills and ability to collaborate across teams. - Creative problem-solving skills to develop innovative marketing approaches. - Familiarity with customer retention and engagement tactics. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .