Job Title: Marketing Automation & CRM Specialist Location: Draper, UT Job Type: Full-time

Company: Village Capital & Investment LLC

Introduction:

Village Capital is a well-established mortgage company committed to delivering a quick, efficient, and quality mortgage loan process to our customers and business partners. We are a nationwide mortgage lender specializing in FHA, VA, USDA Loans. Our Headquarters are located in Henderson NV. We are a lender/servicer, who works with loan originators, brokers, and correspondents to offer our customers great rates and good terms.

Key Responsibilities:

• Develop, test, and maintain automated marketing workflows (email, SMS, retargeting) based on user behavior and funnel stages.
• Manage CRM segmentation, scoring models, and lifecycle rules to support marketing campaigns.
• Collaborate with sales and compliance teams to ensure workflows are aligned with business goals and regulations.
• Build and optimize lead forms, landing page integrations, and data routing processes.
• Troubleshoot automation errors and continuously improve workflow performance.
• Train internal teams on CRM best practices and new features.
• Partner with a Marketing Analyst to measure automation performance and conversion metrics.
• Ensure compliance with opt-in/opt-out preferences, contact rules, and privacy laws (CAN-SPAM, TCPA).

Basic Qualifications:

• Bachelor's degree in Marketing, Business, or a related field or equivalent experience.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, ActiveCampaign) and CRM systems (e.g., Salesforce, Zoho, etc.).
• Proficiency in campaign building, segmentation logic, lead scoring, and lifecycle workflows.
• Strong analytical skills to monitor workflow performance, troubleshoot issues, and optimize conversion.
• Knowledge of data privacy regulations (CAN-SPAM, TCPA, GDPR) and compliance best practices.
• Prior mortgage experience preferred.

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Final Paragraph:

If you are looking for an opportunity to contribute to a growing organization that values your skills and expertise, we want to hear from you. At Village Capital & Investment LLC, we believe in fostering a supportive and inclusive work environment that encourages professional growth. Apply today to take the next step in your career with us!