Director of Park Operations

Location: 4750 Whitehall Rd, Muskegon, MI 49445 Property: Michigan's Adventure

Reports To: Park President

Position Overview

At Michigan's Adventure, we create fun-filled memories that last a lifetime. From thrilling rides to immersive water attractions and unique resort experiences, our park brings together excitement, connection, and tradition for families and guests.

The Director of Park Operations oversees all operational and administrative activities for the Park Operations Division, including Ride Operations, Aquatics, Park Services, Admissions, Live Entertainment, Safety, and Security Departments. This key senior leader sets the tone for the guest and associate experience, monitors and controls operating costs, manages staffing needs, and provides direction to the team. The Director works closely with the Maintenance Department to ensure safe and proper operation of all rides and waterpark attractions.

Duties and Responsibilities

• Keeps Park President informed of all major developments within the Park Operations Division.
• Owns the Guest Experience, from guest arrival to exit. 
• Oversees the department's various training and standard operating procedures to ensure guest service and safety at all times, loss prevention and profitability.
• Prepares operating budgets and ensures adherence.
• Maintains appropriate channels of communication with management as well as with seasonal employees and park guests.
• Ensures staffing levels are appropriate - Recruits, hires, trains, schedules and evaluates assigned staff.
• Initiates corrective / improvement actions as directed.
• Prepares accurate reports and maintains proper documentation.
• Ensures compliance with all governmental, corporate, and divisional policies and procedures.
• Oversees all functions related to Water Park training and operations
• Performs other duties as may be assigned by the Park President.
• Assumes responsibility for overall park appearance and cleanliness, including backstage areas.
• Partners with other division heads in Human Resources, Finance, In-Park Revenue, Marketing and Maintenance to grow the guest and associate experience. 

Qualifications:

Bachelor's degree and / or extensive experience in an amusement park with emphasis on ride and waterpark operations. Ability to communicate and follow directions; excellent organizational and supervisory skills; ability to handle a flexible and demanding schedule.

Key Competencies

• Strategic thinking and execution
• Leadership and team development
• Data analysis and decision-making
• Communication and cross-functional collaboration
• Innovation and problem-solving

Performance Metrics

• Safety, cleanliness, and efficiency of operations
• Third party audits and inspections
• Guest satisfaction survey scores and NPS
• Associate satisfaction survey scores, retention, and NPS
• Third-party, state, and local health department regulatory compliance
• EBITDA goals, including Labor % and Operating Expenses

Work Environment & Expectations

• Ability to work a flexible schedule including weekends, holidays, and peak operating periods
• Regular on-site presence to support operations, events, and guest experience initiatives

Why Join Enchanted Parks

At Enchanted Parks, you're not just leading the team, you're helping create the moments guests remember for a lifetime. This position plays a key role in shaping the guest experience at Michigan's Adventure.