Description Job Description: Digital Marketing Analyst A Digital Marketing Analyst is responsible for evaluating, monitoring, and optimizing digital marketing initiatives to help businesses achieve their marketing and revenue goals. This role involves leveraging data analytics, market research, and digital tools to interpret campaign performance, customer behavior, and emerging trends. The Digital Marketing Analyst works closely with marketing teams and other stakeholders to provide actionable insights and recommendations that improve online presence and overall effectiveness of digital strategies. Responsibilities: Data Analysis and Insights: + Track, analyze, and report on digital marketing KPIs such as website traffic, conversion rates, ROI, and customer engagement across various platforms and channels. + Collect and interpret data from tools like Google Analytics, social media analytics, marketing automation platforms, and CRM systems to identify trends and opportunities. Campaign Performance Evaluation: + Monitor digital campaigns (e.g., SEO, PPC, display ads, social media, email marketing) to ensure they meet business objectives and optimize results. + Conduct A/B testing for website content, landing pages, and marketing campaigns to determine the most effective strategies. Collaboration with Stakeholders: + Work with marketing, sales, and creative teams to ensure digital campaigns align with the company's goals and target audience needs. + Translate data findings into actionable recommendations for executives and stakeholders. Market and Competitive Analysis: + Perform competitive analysis and interpret market trends to identify areas for improvement and innovation in the company's digital marketing strategies. Assess customer acquisition and retention strategies, highlighting areas for optimization or cost reduction. + Build dashboards and visualizations using tools like Tableau, Power BI, or Google Data Studio to present insights clearly and effectively. + Prepare and deliver regular performance reports and executive summaries to demonstrate campaign results. Platform Management and Optimization: + Manage and optimize digital marketing tools and platforms, ensuring data accuracy and integration across systems. + Work with web and IT teams to troubleshoot technical issues affecting campaign performance or website functionality. Requirements Requirements: Education and Experience: + Bachelor's degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience). + 2-4+ years of experience in digital marketing, analytics, or a similar analytical role. Technical Skills: + Proficiency in analytics tools such as Google Analytics, Adobe Analytics, Google Tag Manager, and marketing attribution platforms. + Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot) is beneficial. + Familiarity with SEO, PPC, and digital campaign tracking methodologies. Analytical and Reporting Skills: + Strong skills in Excel, SQL, or Python for data manipulation and analysis. + Experience building dashboards and creating reports using Tableau, Power BI, or similar tools. Digital Marketing Knowledge: + Solid understanding of digital marketing channels (e.g., paid search, display ads, social media, email marketing). + Knowledge of SEO best practices, keyword research, and ad campaign management tools. Soft Skills: + Strong attention to detail and the ability to draw actionable insights from data. + Excellent communication and presentation skills to convey technical information in a concise, understandable format. + Highly organized with project and time management abilities. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .