**Job Description:** Are you a results-oriented digital marketing expert with a passion for driving growth through paid channels? Do you thrive in a fast-paced environment and enjoy leveraging data to optimize campaign performance? If so, we have an exciting opportunity for you to join Ormco as a **Paid Media Specialist** focused on the North American market. In this role, you will be responsible for the strategic planning and flawless execution of our paid digital marketing initiatives across SEM, paid social media, and display advertising. You will collaborate closely with our media agency, providing guidance on daily and weekly optimizations to ensure we are consistently exceeding our key performance indicators. The role will be based at our HQ in Brea (3 days in the office) **Responsibilities:** + Develop, implement, and manage comprehensive paid digital marketing strategies aligned with North American business objectives. + Independently plan and execute end-to-end campaigns across Search Engine Marketing (SEM), email marketing, paid social media platforms (e.g., Facebook, Instagram, LinkedIn), and display advertising networks. + Collaborate closely with our media agency, providing clear direction and actively participating in daily and weekly optimization efforts based on performance data. + Monitor and analyze campaign performance metrics, identifying key trends, insights, and opportunities for improvement. + Generate regular performance reports, providing actionable recommendations to stakeholders. + Stay up-to-date with the latest trends and best practices in paid media, proactively identifying and testing new strategies and technologies. + Work cross-functionally with marketing, sales, and product teams to ensure campaign alignment and maximize impact. + Manage budgets effectively, ensuring optimal allocation of resources across different channels and campaigns. + Contribute to the development and execution of A/B tests to continuously improve ad creative, landing pages, and targeting strategies. + Ensure brand consistency and compliance across all paid media initiatives. **Job Requirements:** **Requirements:** + Bachelor's degree in Marketing or similar field + Minimum of 3+ years of hands-on experience in managing and executing paid digital marketing campaigns, with a significant focus on the North American market. + Proven track record of successfully managing and optimizing campaigns across SEM (Google Ads, Microsoft Advertising), paid social media (e.g., Meta Ads Manager, LinkedIn Campaign Manager), display advertising, and email marketing platforms (HubSpot) + Demonstrated experience working effectively with media agencies, providing clear direction and collaborating on optimization strategies. + Strong experience with web analytics platforms (e.g., Google Analytics) and the ability to extract, analyze, and interpret data to drive decision-making. + Experience with campaign management and reporting tools. + Familiarity with A/B testing methodologies and tools. + Experience managing budgets and forecasting campaign performance. \#LI-RJ1 IND123 \#LI-hybrid **Target Market Salary Range:** Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans. $63,300 - $95,000 **Operating Company:** Ormco Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential. Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf. Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place. Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care. Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .