Welcome to a unique opportunity to join the Biltmore Farms marketing department in a key support role. Biltmore Farms is known for cultivating healthy sustainable communities, thriving businesses and an inspiring sense of place while preserving the Vanderbilt family tradition of hospitality since 1897. Our employees pride themselves in working for a broader company that is deeply rooted in Asheville.
Essential Elements
The Marketing Activation Coordinator will play a key role in planning, coordinating, and executing events and experiences that promote Biltmore Farms, LLC and its divisions as part of the corporate Biltmore Farms, LLC Marketing, Brand, and Communications team.
Under general supervision, the Marketing Activation Coordinator will work with the marketing team to ensure that assigned projects are completed in a timely manner, on budget and in accordance with brand guidelines. This position will also assist in all aspects of event marketing, from logistics and vendor coordination to promotional strategies and post-event analysis.
This role requires flexibility, as some evenings, weekends, and holidays will be required to support event execution. The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple projects simultaneously. Strong communication, project management, and problem-solving skills are essential, along with the ability to collaborate with internal and external partners to ensure successful event execution.
Please note that this position is based in-office with occasional remote opportunities.
Duties and Responsibilities
- Collaborate with the Marketing & Events Specialist to plan and execute marketing events, including consumer-facing events, tenant-driven experiences, corporate functions, trade shows, and pop-up activations.
- Oversee event logistics, including vendor negotiations, catering, technology set-up, while coordinating and communicating with internal stakeholders.
- Coordinate the production and distribution of marketing materials, including invitations, print ads, collateral, signage, and digital assets for all Biltmore Farms divisions.
- Develop event registration processes for tenants, vendors and consumers, as needed, and oversee on-site check-in procedures.
- Act as a primary point of contact for event vendors, partners, sponsors, and tenants.
- Assist in coding/processing invoices and ensuring cost-effective event execution.
- Provide on-site event support, including setup, teardown, and troubleshooting as needed.
- Assist in conducting post-event analysis, gathering feedback and performance metrics to optimize future events.
- Maintain an organized inventory of event supplies and marketing materials.
- Build and distribute regular marketing reports and analytics.
Education & Experience
A combination of education and experience equivalent to:
- Bachelor's degree in marketing, communications, business administration, or a related field; AND,
- Minimum of one (1) year of experience in event coordination, marketing, or a related role.
Preferred Qualifications:
- Experience in event planning, coordination, and logistics.
- Proficiency in Excel, Word, Outlook, and Asana.
- Familiarity with marketing tools such as Canva, Adobe Creative Suite, or WordPress.
- Experience in social media marketing and event promotion.
- Basic photography/videography skills for event documentation.
Knowledge, Skills, and Abilities:
- Ability to work a flexible schedule including occasional evenings, weekends, and/or holidays as required by event schedules.
- Ability to work independently while collaborating with cross-functional teams.
- Strong organizational and time-management skills to handle multiple projects and events.
- Excellent written and verbal communication skills.
- Ability to problem solve quickly in fast-paced event settings.
- Ability to adjust to ever-changing priorities and multi-task.
- Communicate professionally and effectively with vendors, colleagues, leadership team, partners, and clients.
- Ability to adjust marketing and communications materials as needed by understanding the intended messaging and audience.
- Ability to complete projects on time and within budget.
Physical Requirements
- Finger agility, grasping, writing, standing, sitting, frequent walking, repetitive motions, and visual acuity.
- Ability to lift and transport event materials up to 35 pounds.
- Ability to work indoors and outdoors in varying weather conditions.
Why join Biltmore Farms?
- Competitive pay and annual bonus potential
- Outstanding medical, dental, and vision benefits coverage
- 401K retirement plan with employer matching program
- Paid time off (PTO) and paid holidays
- Parental leave with up to 6 weeks available for birth, adoption, and fostering
- YMCA membership monthly discount
- Fun wellness program with annual bonus of up to $600
- Incredible employee learning and growth opportunities
- Friendly and supportive work environments
- Employee engagement events and volunteerism
Post Offer / Pre-Employment:
For the on-going safety and well-being of our employees and guests, Biltmore Farms' on-boarding process includes a criminal history disclosure and screening process for employees selected for employment. This process begins after an offer of employment is extended in writing. Final decisions on employment will be treated in accordance with federal-, state-, and local laws and guidance and determinations will be made on a case-by-case basis prior to adverse action. Biltmore Farms is dedicated to matching candidates with a criminal history to a position where they can be successful.
Equal Opportunity Employer
Biltmore Farms is an Equal Opportunity Employer. Minorities and Spanish/English bilingual persons are strongly encouraged to apply.
E-Verify
NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. This employer participates in E-Verify. Click here for more information.
AVISO: La Ley Federal le exige a todos los empleadores que verifiquen la identidad y elegibilidad de empleo de toda persona contratada para trabajar en los Estados Unidos. Haga clic aqui para obtener mas informacion.
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