**Now Brewing - senior marketing manager, Entertainment (Los Angeles or Seattle - U.S.)! #ToBeAPartner** From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and rich tradition, but also created moments of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As senior marketing manager, Entertainment, you will lead the strategy and execution of entertainment‑driven marketing initiatives that connect Starbucks to culture in meaningful, authentic ways. This role sits at the intersection of brand, entertainment, partnerships, and storytelling, shaping how Starbucks shows up across film, television, music, live experiences, talent, and cultural moments. In this highly visible role, you will own end‑to‑end entertainment and cultural initiatives - from identifying opportunities and building concepts to launching programs that drive relevance, brand love, and business impact across Starbucks' 17,000+ U.S. stores. You will act as the internal marketing lead and spokesperson for entertainment initiatives, influencing cross‑functional partners and external collaborators to bring bold ideas to life. This is an exciting opportunity for a strategic, culturally fluent marketer who understands how entertainment fuels fandom and wants to help build Starbucks into an enduring lifestyle and culture brand. _As_ **_senior marketing manager, Entertainment_** _, you will_ ... **Entertainment & Cultural Platform Leadership** + Lead the strategic development and execution of entertainment‑driven marketing programs across film, television, talent, and cultural moments. + Identify and size new entertainment opportunities and partnerships that align with Starbucks brand values, customer passions, and business priorities. + Own the marketing strategy, positioning, and go‑to‑market plans for entertainment initiatives, ensuring clear objectives and measurable impact. + Partner closely with Social, PR, Brand, Partnerships, Product, Retail, Creative Studio, Legal and external agencies and partners to ensure seamless activation across touchpoints. **Campaign & Program Leadership** + Author clear, consumer‑obsessed, insight‑led briefs that inspire creative excellence and strategic alignment. + Translate entertainment partnerships into integrated marketing moments that drive awareness, traffic, trial, and brand affinity. + Optimize campaigns through test‑and‑learn approaches, evolving strategies based on performance, cultural relevance, and customer response. + Balance long‑term brand building with short‑term business impact, grounding recommendations in consumer insight and data. **Cross‑Functional Influence & External Partnerships** + Serve as the primary marketing lead for entertainment initiatives, influencing senior leaders and key partners across the organization. + Build and manage relationships with entertainment partners, talent, agencies, and studios to deliver best‑in‑class collaborations. + Champion recommendations, business cases, and learnings to senior leadership to inform prioritization and investment decisions. + Act as the connective tissue across teams, ensuring alignment, clarity, and accountability from idea through execution. **Strategic Thinking & Business Impact** + Use cultural fluency, customer insights, and trend analysis to inform strategic direction and anticipate what's next in entertainment and culture. + Translate complex data, trends, and performance metrics into actionable insights and compelling narratives. + Continuously evaluate performance of entertainment initiatives, identifying opportunities to scale, evolve, or sunset programs. + Foster a growth mindset through experimentation, innovation, and ongoing learning. **Team Development & Culture Building** + Mentor and develop team members, fostering a culture of curiosity, collaboration, accountability, and bold thinking. + Model leadership behaviors rooted in Starbucks Mission and Values, promoting integrity, respect, inclusion, and excellence. + Actively invest in personal and professional growth while supporting others to do the same. Contribute to a high‑performing, inclusive team environment that celebrates creativity, learning, and shared success. _We'd love to hear from people with:_ + 7+ years of progressive experience in marketing, brand, partnerships, entertainment, or cultural marketing with a proven track record of delivering impactful programs. + Strong strategic thinker with high cultural fluency and a deep understanding of entertainment, fandom, and consumer behavior. + Demonstrated experience leading complex, cross‑functional initiatives in fast‑paced, highly visible environments. + Exceptional storytelling, communication, and presentation skills, including executive‑level influence. + Experience managing agencies, creative partners, entertainment relationships, and marketing budgets. + Comfortable navigating ambiguity and balancing multiple priorities while maintaining strategic focus. + Passion for brand building, pop culture, and customer‑centric innovation. + Bachelor's degree or equivalent experience required As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com (file:///C:/Users/rofunk/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/EHRXPAYM/starbucksbenefits.com) . *If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We believe we do our best work when we're together, which is why we're onsite four days a week. **Join us and inspire with every cup. Apply today!** _Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law._ _Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances._ _Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at_ _applicantaccommodation@starbucks.com_ _or 1(888) 611-2258._